Case Studies / KIA

• 1698 Bayly Street, Pickering, Ontario
• 2005-2007
• 13,900 sq ft

SERVICES

• Programming and pre-design
• Schematic design
• Furniture Specification

Mayhew along with KIA Canada developed an image program for implementation throughout all of Canada. The purpose of this image program is to upgrade the image of their dealer network. Bessada KIA was one of the first Dealers to enroll in the program. The program was launched to over 150 dealerships with expected compliance by all dealers by December of 2009.

The Mayhew Architecture group contacted each participating dealership and arranged a kick-off meeting to review the image program and what to expect. Bessada Kia provided information on how their current operations worked. When this dealer decided to build a new building to accommodate the image program, Mayhew created many creative options to showcase the best of the KIA Brand within the KIA Image Program.

Once the dealer approved the image, the Design Guideline Document (DGD) was published. Mayhew followed through on the supply and installation supervision of the louvers on the exterior of the building, furniture, millwork detailing and interior finishing. When the construction was complete the Mayhew Architecture group did a compliance inspection. This was the first full KIA Image completed in Canada and is a credit to Mayhew's involvement in the program KIA launched. It is a great example of what a world-class image program looks like as well as a great example of how Mayhew strategically partners with its clients to produce stellar results.

MAYHEW INGENUITY

Mayhew Architects went through numerous highly creative schematic designs to satisfy the client requests, helping the client to navigate its project from concept to completion.

REQUIREMENTS

The client needed to comply with the KIA Image program, and hoped to increase revenues with the higher quality showroom.

RESULTS

• Total customer satisfaction
• Increased revenue

Key Advantages of the Design

The KIA prototype was successfully implemented and the new Bessada KIA Dealership reflects the continued upgrade of the KIA Image to consumers.

Key Design Features

• Louvers bring enhanced visual appeal to the exterior
• Car rental services inside the building enhancing the customer experience
• Bright two storey showroom,
• Curved balcony overlooking the showroom
• Customized reception desk and welcome wall
• Inviting waiting area.